FOR IMMEDIATE RELEASE July 19, 2018
WINDSOR – The second of four anti-workplace violence ads designed to raise public awareness of the issue is set to launch this week.
Ontario Nurses’ Association (ONA) Local 8 members have developed the ads, which have garnered praise from employers, the public and the provincial nurses’ union.
ONA Provincial President Vicki McKenna, RN, notes that by raising awareness of violence against nurses and health-care professionals, Local 8 members are also helping to keep their members safe.
“When nurses and health-care professionals aren’t safe, patients are not safe either,” she said. “The efforts of these dedicated registered nurses will help to remind everyone that workplace violence in health care is not acceptable. Workplace violence not only causes physical damage, it is one of the causes of post-traumatic stress disorder (PTSD) as well.”
The first of the four ads launched last April, and Local 8 Coordinator Susan Sommerdyk, RN, notes that they have been viewed more than 90,000 times in cinemas, on YouTube and Facebook.
“Feedback has been very positive and encouraging,” she says. “This next ad will be shown at Lakeshore Imagine Cinemas in all theatres except those showing movies geared to children. Our video and still ads will be running on HomeMedia digital screens as well, from Windsor to London.”
The latest ad will begin airing in the Windsor-Essex region starting this week. The ad can also be viewed at
ONA is the union representing 65,000 registered nurses and health-care professionals, as well as 18,000 nursing student affiliates, providing care in hospitals, long-term care facilities, public health, the community, clinics and industry.