FOR
IMMEDIATE RELEASE July
19, 2018
WINDSOR
–
The second of four anti-workplace violence ads designed to raise public
awareness of the issue is set to launch this week.
Ontario
Nurses’
Association (ONA) Local 8 members have developed the ads, which have garnered
praise from employers, the public and the provincial nurses’
union.
ONA Provincial President Vicki McKenna, RN, notes that by raising
awareness of violence against nurses and health-care professionals, Local 8
members are also helping to keep their members safe.
“When
nurses and health-care professionals aren’t
safe, patients are not safe either,”
she said. “The
efforts of these dedicated registered nurses will help to remind everyone that
workplace violence in health care is not acceptable. Workplace violence not only
causes physical damage, it is one of the causes of post-traumatic stress
disorder (PTSD) as well.”
The first of the four ads launched last April, and Local 8 Coordinator
Susan Sommerdyk, RN, notes that they have been viewed more than 90,000 times in
cinemas, on YouTube and Facebook.
“Feedback
has been very positive and encouraging,”
she says. “This
next ad will be shown at Lakeshore Imagine Cinemas in all theatres except those
showing movies geared to children. Our video and still ads will be running on
HomeMedia digital screens as well, from Windsor to London.”
The latest ad will begin airing in the Windsor-Essex region starting this
week. The ad can also be viewed at
ONA is the union representing 65,000 registered nurses and health-care
professionals, as well as 18,000 nursing student affiliates, providing care in
hospitals, long-term care facilities, public health, the community, clinics and
industry.
